WHY I LIKE DESIGN THINKING?

BECAUSE IT IS DESIGNING EVERYTHING
HUMAN-CENTERED

Creativity and innovation do not have a good aura in traditional management, where safety, risk avoidance and the use of proven solutions counts. Design thinking, now called Human Centric Design by the creators of this method, is a proven solution. In all its areas

Below is a description of the basics of the method according to one of its founders - David Kelley

We focus on creativity. Design Thinking is a practical method of creating creative solutions by liberating ourselves from the determinism that is genetically anchored in us since the Middle Ages.

It causes the world and problems to be seen and resolved in duality and linearity. Their manifestation is the existence of one ideal, the fight between good and evil, playing with the sum of zero = if you want something more, you must have something less. Searching for solutions to problems is limited to those on the fine line between "good" and "bad", those that directly oppose the unwanted phenomena. They are like breaking the wall that stood in the way of our goal. The measure of success is the effectiveness of its breaking, because we do not question either the goal itself or the path to it.

Design Thinking breaks this paradigm of thinking and acting by asking questions about the meaning of this fight, i.e. about the actual, explicit and hidden needs of the game participants. By activating thinking focused on empathy, integrative thinking, optimism, and experimentalism, it shows the variety of possibilities for action and makes creativity available to ordinary bread eaters. Thanks to it, the scale and variety of barriers encountered do not lower the quality of products and adopted solutions. Conversely, the value created in this way changes the conditions of the game in a groundbreaking way to the benefit of all participants, except for the competition.
This method, developed for the purpose of creating products and services, is perfect for organizational changes. It is enough for us to look at the culture of the organization as a product and properly define its customers,

"At IDEO.org and IDEO, we have been using human-centered design for decades to create products, services, experiences and social enterprises that have been very well received as we focus on people's lives and desires. (...)

Being a human-centered designer is believing that as long as you build on what you've learned from people, your team can find the new solutions they need.

Human-centered design is a unique approach to problem-solving that can sometimes feel more crazy than a method - but you rarely find new and innovative solutions if you always know exactly where you are going. This process aims to get you to learn directly from people, open up to a wide range of creative possibilities, and then focus on what is most desirable and feasible and profitable. Many times in the process, you go through its phases, from concrete observation to highly abstract thinking, and then back to the nuts and bolts of your prototype. Acting in such a mode, which we call divergent and convergent, we get a multitude of multiple ideas that lead to really

large and wide in the Idea phase, we come up with all kinds of possible solutions.

But since the goal is to make a big impact on the world, we then need to identify which of this constellation of ideas has the best opportunities to really work. You'll diverge and run away a few times, with each new one

you will be closer and closer to a market-ready solution.

Human-minded designers are different from other problem solvers - we tinker and test, get lost and wrong early and often, and spend a surprising amount of time on it without knowing the answer to the current challenge. And yet we are moving forward.

We are optimists and creators, experimenters and students, we show empathy and iterate, and we look for inspiration in unexpected places. We believe there is a solution, and by focusing on the people we design for and asking the right questions, we'll achieve them together. We come up with a lot of ideas, some work and some don't. We implement our ideas so that we can test them

Although there are no two similar projects in this method, we use the same set of tools for each of them. For example, to build a deep empathy for the people we work for, we always interview them. We always work in teams to stay creative and energized. We always create tangible prototypes of our ideas so that our thinking is generative, sharp. As we rarely do it the first time, we always share what we have created and improve or change it based on the feedback we receive, always producing fascinating results